Katie & Scott & Simon & Cecily.

Tag: twitter (Page 1 of 2)

Day 203: glee

We watched Glee tonight on TV.  While the DVR is busted, we’ve been forced to watching shows when the network wants us to.  It’s frustrating and so last decade.

I liked Glee.  It’s like an aged up High School Musical.  Also, any show with choreographed dances?  Good in my book.

My high school never had a glee club, so I don’t really know what one is.  Do most high schools have glee clubs and mine was an outlier?  Do only schools in certain areas of the country have glee clubs?  Or is a recent phenomenon that only arose after I graduated from high school?

As if the show needed to cater to the demographic of me any more specifically, they’re having a “tweet-peat” this Friday, where they’ll replay the episode while simultaneously having people involved in the show tweet details and answer questions on Twitter.  Thank you Internet, for making something like this a reality.

OK, off to try to take Iwo Jima with some friends.

Day 148: crowdsourced viral marketing

Something interesting happened this week and I’m still trying to wrap my head around exactly what it was.

About a week ago, I learned (through a gaming blog) that Professor Layton had a Twitter account (@tophatprofessor).  Being a fan of Twitter and Professor Layton, I followed that account.

Through the next few days, several other accounts appeared for other characters in the game series: Luke, Inspector Chelmey, Don Paolo.

There was a bit of ongoing story about Don Paolo’s attempts to thwart/kidnap Layton, and Layton would tweet a puzzle or two each day.  On Wednesday, there was a bit of an event as Layton went “missing” and followers were directed to a message board site where Don Paolo had posted a series of puzzles that needed to be solved in order to rescue Layton.

The entire thing was charming and the puzzles were nice distractions and it felt like a bit of early viral marketing for the US release of the Professor Layton sequel.

Today, the entire thing kind of…fell apart.  It seems that the Layton Twitter account was not an official one.  It hadn’t been created by someone at Nintendo, but rather an ardent fan and semi-games-journalist/blogger.

This, to me, doesn’t really matter one bit.  The account was well-crafted and stayed within the bounds of the associated character and the hype and excitement it created for the upcoming game was very real (for me, if not the hundreds of other followers).

However, the Internet didn’t quite see it that way and he, out of shame or embarrassment or an unmentioned word from the powers that be at Nintendo, has shut down his Twitter account.

Here’s the crazy part: this random guy who created the Layton account only created the Professor and Luke, his assistant.  Two other people then created the Inspector and Don Paolo accounts to aid in the storytelling and created, from three different brains that were unlinked before this event, a viral marketing campaign that was unofficial but very, very compelling.

It was a way of creating something I’ve never seen before and in a spontaneous fashion that is impossible to engineer.  A hearty congratulations to everyone involved in the great Professor Layton tweetathon of July 2009.  It is something that I won’t forget for quite a while.

Day 63: all a-twitter

As I mentioned, yesterday, I gave an over-the-phone eyewitness interview for the local ABC news channel.  How did that happen?

It’s because I was on twitter and tweeted about the accident on the San Mateo Bridge as we were going across, and was one of the first people (on Twitter, at least) to note that a boat seemed to be hitting the side of the bridge.

Someone on the local news team who was monitoring Twitter replied to me and opened up a dialogue about the boat.  I called their news desk and they quickly patched me onto the air to do a quick little bit about what I had seen.

Sure, I wasn’t the most reliable witness (I had seen it quickly out the car window as we passed by on the opposite side of the bridge), but with the high winds yesterday, news teams were not able to get helicopters into the air to get video footage.

Regardless, what a brave new world we live in, where everyone with a phone is an amateur journalist.  Yesterday was the perfect example of Twitter being a great resource for immediate information.  I was able to search Twitter for “San Mateo Bridge” on my phone and get instant up-to-the-minute updates on what real people were seeing and experiencing in terms of traffic and the accident.

Since Twitter has kind of exploded in popularity over the past year or so, I’ve heard Twitter backlash from various places – friends and comments on blogs and message boards, mainly – that argues that the service is silly and useless.

While I think that Twitter can be used in a silly and useless way (much like most new social networks and ways to communicate, such as Facebook, LinkedIn, and text messaging), I think it’s actually a more powerful messaging service than most people realize.

Because it’s so simple (all messages are short and public and easily searchable), it provides an infrastructure for a wide variety of uses.  And the biggest plus?  It’s all opt-in and anything that I want to ignore is only, at most 140 characters long.

I think, in the end, Twitter’s greatest asset is that it is immediate and can be, at least more than other social networks, quite personal.

And being able to claim that you know Greg Grunberg’s innermost thoughts.  Or at least that he helped create an iPhone app called Yowza!  (The exclamation point is part of the name of the app, not genuine excitement on my part.)

Day 62: citizen journalism and extra innings

Today, I gave a phone interview for a local news channel because they saw a tweet I had made from the San Mateo bridge, where a big rig had flipped and a boat was hitting the side of the bridge.

We were on our way to a Boston-Oakland baseball game, where we still are because the game is now in the 11th inning.

Katie got cheese in her hair, so it’s clearly been worth it.

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