Katie & Scott & Simon & Cecily.

Tag: apple

Day 350: state of today

There were two big events today.  At 10 AM, Steve Jobs delivered a presentation that detailed Apple’s newest thing, a touch-screen tablet called the iPad.

And then, at 6 PM, Barack Obama delivered a speech detailing the state of the United States and the progress and difficulties we’ve gone through in the past year.

Were they that different, these two events?  Both were highly anticipated.  There were potentially high hopes that both might give us insight into a way to make our lives better in the near-future.

And reaction to both events afterwards was quite mixed.  The iPad was not revolutionary, in the way that some thought it might be, but there are still many that yearn to get their hands on it.  Likewise, Obama’s speech was not – could not in this fiercely politically divided time of ours – able to bring forth anything other than a mixed response.

It’s because, in the end, Steve and Barack were trying to do the same thing.  They’re trying to get us to empathize with them, to see the world that they do and to dream the same dream.  They want us to see the potential that they know the iPad has while overlooking its shortcomings.  They want us to see the benefit that health care reform will give the country while overlooking the political hoops we may have to jump through to get it.  They want us to try to understand that it’s hard.

It’s hard to create products that invent new markets and revolutionize the way humans interact with technology.  It’s hard to run our country.  “But,” say Steve and Barack, “here’s what we came up with.  And we think it might be what you’re looking for.”

Day 349: apple

I don’t understand how Apple does it.

Steve Jobs is scheduled to trot out onto a stage tomorrow morning at 10 AM and announce…something.  If Internet speculation is to be believed, it’ll be some form of magical tablet PC with touchscreen capabilities and a way of birthing unicorns.

Based on this unannounced (and as of this moment, completely fictional) product, rumors cropped up about the device hooking into a Barnes & Noble ebookstore.

Based on these unconfirmed rumors about a possible store that hooks into an unannounced interface to a completely secret machine, B&N stock shot up over 13% today.

How does that happen?

How can one company’s press event sway the market with such gusto?  How have they manage to market an image that creates crowds of salivating intelligent adults that scream like Beatles fans when they see a new Apple product for the first time?

I mean, I guess I know the answer.  The company does good work.  They create stylish products that function simply and effectively and sell them at a premium price with a great marketing team that employs both Justin Long and John Hodgeman.  They have a charismatic and likeable CEO who knows how to get people excited about products.  They keep secrets well, meaning that they can launch revolutionary products with less lead-up time than their competitors.  And they’re constantly looking forward, instead of at ways to mimic the competition.

But still.  It’s a bit sick, how fervent and influential the Internet hype is over a product that we know almost nothing about.

Day 37: ipods and floppy pizza

Mom update: she’s sitting up, walking, and doing everything she’s supposed to be able to do the day after her operation. Things are looking like they are solidly on progress for her recovery.

We had a slight mishap where the toilet backed up late last night and I didn’t manage to clear it until tonight after we got home. Is any simple event more nerve-wracking then clogging a toilet while visiting someone else’s place? It also meant Katie and I both kind of had to hold it for extended periods of time. No worries! We persevered.

I noticed on the subway that while not everyone had an iPod, almost all people that had any sort of electronic music device had an iPod of some sort. How did Apple do that? How did they manage to corner a market which had relatively strong competition with players that did not necessarily have the most features or the cheapest prices? How did they manage to generate enormous waves of positive word-of-mouth, a large youth hipness quotient, and turn the public’s attention to style over power?

It’s incredible that with their Mini line, they’re no longer even simply advertising them as MP3 players that you should buy. They’re advertising them as the second (or third?) iPod that you need, to complete your collection and complement your outdoor activities when you want something smaller than your shiny and slick iPod Touch but something a bit more controllable than your oh-so-tiny iPod Shuffle. Oh, and they come in so many cute colors!

How did Apple control all our minds so effectively? And where can I learn to do that?

We also saw Mike Yin briefly tonight. Although he had tickets to a UCB show, we managed to see his place, eat some floppy pizza, and watch this week’s episode of Lost. It was fun and comfortable, even if the pizza was a bit too floppy for Katie’s liking.

It snowed this morning. We hadn’t seen snow since we left Pittsburgh. It was nice, while it lasted. The sun came out soon after, and melted it.

OK, I really should go to the bathroom now. Delaying any longer may simply be unsafe.

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